Interview with CEO – Explaining the Exchange
Ross Cooper goes into detail about the exchange, how it works, and how it benefits the company.
Modern Cinema Group is a company that provides tools and services to the greater motion picture industry that is currently experiencing seismic change. After the successful founding and launch of the well-known content security company named Verimatrix, Ross Cooper spent time as a consultant to Fox where in addition to watermarking Academy Award and Golden Globe “screeners”, he worked to find new ways to finance movies, television series and electronic games.
During that time frame Ross had an office on the Fox lot (2003 to 2006), he was able to see market shifts that would have been difficult to comprehend otherwise. Netflix was starting a DVD mail order business. iTunes captured the music industry with some clever slight-of-hand. Video streams were starting to appear. “On-Demand” services were being launched in places around the world. The doom of set-top-boxes was predicted. The American Idol allowed fans to vote for their favorite singers (when the server systems behind the scenes didn’t crash). Blu-Ray specifications were being finalized. Video compression had advanced to the next level. And 4k, 8K and 3D television were being introduced.
On the production side, costs were spiraling out of control. Big-budget movies from many studios were losing money. Television series were flat with the exception of American Idol.
Ross wrote a patent application during that time frame that issued in 2011. In that patent, Ross invented a way for producers and distribution partners to help each other by way of a “futures” exchange. In addition, distribution methods and means were defined that can help platform operators (streaming services, mobile, cable and satellite TV, IPTV and broadcast TV) to leverage more from their networks to prepare for the coming shifts in the paradigm.
Producers would need more access to capital; distribution partners would need to find a way to lower licensing costs. Both of them would need to find a way to better promote content titles.
Although it has been many years since the days Ross spent working on watermarking projects for Fox, these systems and utilities that were created during that time frame are more relevant now than ever and they are finally being introduced to the market by way of Modern Cinema Group.
Modern Cinema Group is currently launching the first-of-its kind media “futures” exchange with the help of “The Pride Group” based in Dubai and “Pride Holding” based in Chicago. New distribution services including LTE-Broadcast “pre-positioning” for mobile carriers and advanced advertising loyalty systems are being introduced for all distributors of video services. All of Modern Cinema Group’s utilities, systems and services are ready to be deployed and scaled to the place where they meet the needs of today’s shifting media market place.
Modern Cinema Group is a company to watch in 2018 and beyond!